Life (or) Style

Come corona and there seems to be social distancing between Life…..Style!

Life is lived In-Home, and  Style stated Out-of-Home. 

Locked in home, who cares about style. After, all nobody is looking at me. Keep comfort and carry on…After all,  the Style comes alive, when socially out there…Out of Home.

…the social climbing,  beauty and glamour, designers and branded, money flash and  botox, selfies and  spirits, sexy and stylish…

All hip and happening AT hotels, restaurants, cinemas, pubs, bars, malls, gyms, spas, salons, sports clubs, social, political,cultural functions, weddings, parties, business trips, airlines, globetrotting, even going to office! 

Come Corona. Lockdown.

The (life)Style Hotspots

All Shutdown

I ponder- will we come out the ‘same’ once the doors open? How the socialising, life&style  norms, adapt and evolve,  in the post lockdown context? To what extent?

Corona has forced a Cultural Shift, subconsciously, impacting consumer attitudes n behaviour. For brands to survive and stay relevant, it will become imperative for brands, to align with this new cultural context. 

#corona #lockdown #outofhome #social #culturalshift #covid19 #socialdistance #publicspace #lifestyle #semiotics 


Published by Aiyana Gunjan

Aiyana Gunjan Visual Artist, Calligrapher, Cultural Decoder-Semiotician

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