AIYANA GUNJAN WORKS AS AN INDEPENDENT SEMIOTICIAN, SPECIALISING IN BRAND AND CULTURAL INTELLIGENCE WORK.
Aiyana has been doing pioneering work in the cultural discipline of Semiotics, impacting global- local strategies,India. She has worked on several International projects like J&J, Pepsico-Gatorade, Nokia, AstraZeneca, Ford Motors-Team Detroit (WPP).. She has applied the tool of Semiotics across domains of business, art and culture, to get a deeper understanding of the socio-cultural shifts.
Aiyana has 20 years experience of leading Strategic Planning function, across top advertising agencies -Ogilvy, JWT, Planning Head-Mudra, Bates, Dentsu. She has a extensive experience of working across global/ local brands. Expertise in brand development, brand identity, tracking socio-cultural shifts across target segments.
- I provide deeper understanding of how culture influences behaviour and actionable direction for steering brand through cultural change.
- My approach is to decode the foundational cultural framework empowering strategy and innovation
- Area of impact: brand identity, new product development, innovation platforms, design, visual identity, socio-cultural studies
My Perspective to Work
It’s not about what I’m doing, how I’m doing, BUT it’s the quality of intention, attention and presence that I bring into the context that makes the difference.
Open Mind
akg
suspend judgment and old conditions. See with fresh eyes,
Open Heart
view the problem from different perspectives and all the stakeholders involved
Open Will
ability to let-go of the old, to let-come of new possibilities
Attendee at Global Conference, SemioFest- London 2012, Barcelona 2013;, Shanghai 2014; Mumbai 2018; Workshop by Monty Alexander & Virginia, Mumbai, 2005; Design & Semiotics Workshop, Barcelona 2013.
Conducted Semiotics Workshop at Law & Kenneth Ad agency, 2018, Department of Business Economics -Delhi University, 2019
She did her schooling from Modern School, Barakhamba Road, B.A.(Hons.) in Economics from Lady Sri Ram college, and Masters in Business Economics (MBE) from Delhi University.
