Aiyana Gunjan
Contemporary Artist, Calligrapher and Semiotician
Aiyana Gunjan, a Delhi-based contemporary Indian artist, uses calligraphy as a primary tool of self-expression. She has been investigating the self, and the personal, to arrive at truths about the pluralism of Indian culture. Her calligraphic multimedia works are an exploration of innovation as she marries calligraphy to various new mediums photography, glass printing, pastels, and watercolours, in the quest for her identity and to evoke universal themes about spirituality, the self, and her own art practice. Transforming the art of calligraphy from religious into non-religious spaces, to a more secular, artistic and personal space is evident in the oeuvre.
Thriving at the intersection of art, semiotics, and creativity, Aiyana Gunjan weaves narratives that bridge material and spiritual, specific and universal, individual and culture.
She has pursued her education at Modern School, Barakhamba Road, completing her B.A. (Hons.) in Economics at Lady Sri Ram College and her Masters in Business Economics (MBE) at Delhi University.
In tandem with her artistic pursuits, Aiyana works independently as a semiotician, specializing in brand and cultural decoding. With two decades of corporate experience in Strategic Planning at top advertising agencies like Ogilvy, JWT, Mudra and Dentsu, Aiyana is now at the forefront of Semiotics, impacting global/local brand strategies through her pioneering work.
Aiyana has contributed to several cross-global projects, including J&J, Pepsico-Gatorade, Nokia, and AstraZeneca, working in collaboration with UK companies such as Space Doctors and Truth Consulting. Notably, she spearheaded the Ford Car Foundational Framework Project in India for Team Detroit (WPP)-Ford Motors, USA, partnering with Visual Signo, UK. Additionally, she researched decoding masculinity in the Indonesian and Bangladeshi cigarette markets for Quantum Consumer Solutions, Singapore.
Furthermore, Aiyana has authored academic semiotics papers exploring various topics, including the relationship between art and culture and the multicultural dynamics of the international township, Auroville.
While she devoted eighteen years of her life to working in advertising, she has always felt a strong connection to the arts. Her interests spanned disciplines as she trained under eminent gurus – Shobha Broota in painting, Anis Siddiqui in calligraphy and Subrata De in sitar and Indian Classical Music.
This crisscrossing has had a profound effect on her artworks, bringing in an intra-disciplinary approach to her artistic practice, in addition to an idealised innovativeness (from her time spent working in the advertising world) as well as a profound sense of spirituality stemming from her deep thirst to learn more about the human condition which establishes her singular vocabulary, too.
She has educated herself and used self-knowledge to open her mind and her heart to the universe, to sacred and personal spaces. It is this trajectory of thought and philosophy of transience which is fuelling her language of art. She has incorporated all other parallel disciplines she has been practising along with her art. Her interest in music, calligraphy, design, prose and poetry has enriched her and is reflected in her art.
For Aiyana, her art has been a necessity, a compulsion of the soul. It is a discipline which is so therapeutic yet spiritual. This discipline gives her joy which is the core of her well-being. Her dedication and aspiration for understanding all arts have developed her perception, intense passion and untiring capacity to work with love and devotion.
“I choose to walk where my heart takes me. I listen to my voice and pursue it without limitations and boundaries. I believe in the Power of Now, exploring new territories, and expanding my horizon”.
BIOGRAPHIE
SOLO SHOW
2015: The Moving Finger– Debut Solo Show, curated by
Dr Alka Pande, Visual Arts Gallery, India Habitat Centre, New Delhi;
the solo show travelled to
2016: Moving Finger, Solo Show, Alliance Francaise, Maison Colombani, Pondicherry.
2016: Moving Finger, Solo Show, Kala Kendra, Bharat Nivas, Auroville International Township.
2016: Tamil Nadu, Commissioned work by India Habitat Centre. In Public Art Collection.
GROUP SHOW
2023: ARTIX Arushi Arts Gallery, Taj Palace, New Delhi
2023: Lockdown Diaries, Digital Show by SVK Arts
2020: White on White II, PilgrimLive Art Gallery, Gurgaon
2019: White on White II, Praccheen Kala Kendra, Chandigarh
2018: Harvest 2018, Arushi Arts, curated by Payal Jain, The Stainless Gallery, New Delhi
2017: Panorama, Photography Show by Origin Group, New Delhi
2015: Oasis Festival, BITS Pilani
2015: Beyond the Borders: workshop at Jaipur; Exhibition at Korean Cultural Centre, Art Konsult, New Delhi
2014: Sangam, Arpana Caur Gallery, New Delhi
2013: 8th Korea-India, Art Camp, Ghanghwa Peace Village, South Korea
2013: Resonance of the Spirit, Gallery Hanbyeokwon, Seoul, South Korea
2013: The Spirit of Forms, Korean Cultural Centre, Dhoomimal Art Centre
2012: Korea-India, AW Convention Centre, Seoul, Korea
2012: One Asia International Calligraphy Exhibition ‘Ek Sutra’, India International Centre, New Delhi
2008: 5th India-Korea, Art camp, Khajuraho; Exhibition at Dhoomimal Art Centre, New Delhi
2020: SYGYZY Moments by Anupama Singal, Shikha Tiku
2016: Art and Deal Magazine. Feb 2016. article on her calligraphy art
2015: Verve Magazine listed the Moving Finger Show amongst the top shows of 2015
2016: Gnostic Centre Journal, and Habitat Centre annual Journal.
2012: Tears of the Dancing Letters- documentary film on Calligraphy.
2011: The Lexicon Collection, 100 Contemporary Indian Artists, by Divesh Nath, Delhi Press
2008-19: Conducts Calligraphy/ creative workshops – Zorba, the Buddha, Gnostic Centre, Tasmai Centre
2016: Commissioned work by India Habitat Centre
2013: Book Design – Vesture of Being by Padma Shri Keshav Malik, for Shobha Broota’s retrospective show.
2006: Creative collaboration-Sitar album, Ganga, by Subrata De, Saregama.
2004: FLO delegate, Edinburgh Festival of Art and Culture
Aiyana Gunjan. b 1970, Allahabad.
Aiyana Gunjan is a self-taught artist, trained under eminent gurus – Shobha Broota in painting, Anis Siddiqui in calligraphy and Subrata De in sitar and Indian Classical Music.
1991-93 Delhi University, South Campus Masters in Business Economics MBE
1988-91 Delhi University, Lady Shri Ram College (LSR) BA Economics (Hons)
1978 -88 Modern School, Barakhamba Road, New Delhi
1993-2012: Two decades of work experience in Strategic Planning function at top advertising agencies – Ogilvy, JWT, HOD- Mudra, Bates-141, Dentsu, and Law & Kenneth.
2013- Present: Independent brand consultant, semiotician and contemporary artist
Training Workshop
Semiotics Workshop by Monty Alexander & Virginia, Mumbai, 2005;
Design & Semiotics Workshop, Barcelona 2013,
Attendee at Global Semiotics Conference, SEMIOFEST-
London 2012, Barcelona 2013, Shanghai 2014., Mumbai 2018.
