AIYANA GUNJAN WORKS AS AN INDEPENDENT SEMIOTICIAN, SPECIALISING IN BRAND AND CULTURAL INTELLIGENCE WORK.
Aiyana has been doing pioneering work in the cultural discipline of Semiotics, impacting global- local strategies,India. She has worked on several International projects like J&J, Pepsico-Gatorade, Nokia, AstraZeneca, Ford Motors-Team Detroit (WPP).. She has applied the tool of Semiotics across domains of business, art and culture, to get a deeper understanding of the socio-cultural shifts.
Aiyana has 20 years experience of leading Strategic Planning function, across top advertising agencies -Ogilvy, JWT, Planning Head-Mudra, Bates, Dentsu. She has a extensive experience of working across global/ local brands. Expertise in brand development, brand identity, tracking socio-cultural shifts across target segments.
- I provide deeper understanding of how culture influences behaviour and actionable direction for steering brand through cultural change.
- My approach is to decode the foundational cultural framework empowering strategy and innovation
- Area of impact: brand identity, new product development, innovation platforms, design, visual identity, socio-cultural studies
My Perspective to Work
It’s not about what I’m doing, how I’m doing, BUT it’s the quality of intention, attention and presence that I bring into the context that makes the difference.
Attendee at Global Conference, SemioFest- London 2012, Barcelona 2013;, Shanghai 2014; Mumbai 2018; Workshop by Monty Alexander & Virginia, Mumbai, 2005; Design & Semiotics Workshop, Barcelona 2013.
Conducted Semiotics Workshop at Law & Kenneth Ad agency, 2018, Department of Business Economics -Delhi University, 2019
She did her schooling from Modern School, Barakhamba Road, B.A.(Hons.) in Economics from Lady Sri Ram college, and Masters in Business Economics (MBE) from Delhi University.